Ruthless E Juice
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With a name like “Ruthless,” you might be wondering if the makers of this premium e liquid did something unpleasant to someone on their way to the top. It’s just a ploy, however, to get your attention; there’s nothing ruthless about the people or the way they make their product. If anything, quite the opposite; they are conscientious about using high quality ingredients. At Ruthless Vapor, they think of themselves as family.
Ruthless about Quality
The makers of Ruthless E Juice ruthlessly omit low-quality propylene glycol and vegetable glycerin, however. They disregard flavorings that fall short of their expectations. Propylene glycol and vegetable glycerin are USP-grade as are their natural and artificial flavorings.
First I will list the flavors, some of which you can guess at fairly easily. There is Grape Drank, Banana Chip, C.R.E.A.M.Sicle, Mandingo, Peach Fuzz, Jungle Fever, EZ Duz It (and the same On Ice), Rise, Ménage à Trois, Slurricane, and Swamp Thing. That makes 12 juices.
The Ménage indicated here is a blend of raspberry, crème brûlée, and cheesecake. This is also their most recent concoction. EZ Duz It combines strawberry and watermelon which, with added menthol, is placed On Ice. Rise is a lychee and mango mixture. Mandingo represents banana cinnamon nut bread.
You could have guessed that Peach Fuzz was peaches and cream and that Jungle Fever would combine tropical fruits: pineapple, mango, and citrus. C.R.E.A.M.Sicle, like a creamy orange popsicle, is a blend of tangerine, orange, and multiple types of cream.
Slurricane and Swamp thing sound like natural disasters, but are in fact peach/papaya/guava and sour apple Jolly Rancher, respectively.
When vaping Grape Drank you will notice a mixture of influences. There is grape candy but also grape soda in this one: the bite of Skittles with the bubbles of soda.
The trend at Ruthless Vapor is to make fruit-flavored e juice. Notice the spread: peach, lychee, mango, tangerine, orange, grape, apple, and strawberry: that’s not all the fruits they carry and most of them are not repeated. Only two of their flavors are rich: Ménage à Trois and C.R.E.A.M.Sicle. Grape Drank is the one candy vape. Mandingo constitutes the sole “baked” vape.
Each of these juices is accompanied by a vegetable glycerin/propylene glycol ratio which is on the thick side, the thinnest being their dense dessert styles (60/40). EZ Duz It (regular and On Ice), Jungle Fever, and Slurricane feature the most vegetable glycerin at 90%.
What will this mean to you as a vaper? Vapor clouds will be thick and you can use a dripping atomizer for these liquids. A lot of companies creating handmade juice leans this way.
Ruthless E Juice Review
The company hosts a website to promote their brand which targets a sexy young audience. There is a lot of flesh and moodiness on their internet pages so if you like that sort of thing, you will find about as much as you can handle at Ruthless E Juice (or Ruthless Vapor as the brand is otherwise known).
Many do not like it. There are consumer sectors that believe sex should never be used to sell anything, least of all e cigs or e liquids. The entire industry has enough of a cloud hanging over it, rightly or wrongly, without promoting the very things that have opponents worried (appealing to very young non-smokers, for instance). These people who are against sex in advertising find it in poor taste to promote anything by sexualizing young people, but that is another trend among e cig and e juice companies.
And when you think about it, appealing to youth is the purpose of Ruthless E Juice. There isn’t a single tobacco e juice on their menu. Mature vapers are entirely left out by the predominance of sweet and fruity vapes.
Ruthless Vapor does not sell their products from the website: enough vendors carry this brand of e liquid that you do not have to look far to find it, if their bottles are in stock. Some vapers consider Ruthless Vapor difficult to get hold of. Being a premium, handmade product, they do not have the factory numbers to remain stocked up all the time, and that’s actually reassuring. Ruthless E Juice will always be fresh.
Events Featuring Ruthless Vapor
Ruthless Vapor is a sought-after company appearing at expos and conventions. You will find the owners there with their brown glass bottles and can ask them about their culinary backgrounds. Take time to investigate their flavors and talk to the makers about how they make their e juice. You will learn how much time and effort goes into designing and building a product line.
Every review or testimonial posted on their website is positive, so if you want balance, head to offsite review pages. Here you will still find mostly positive write-ups: it is an excellent line comparable to e juices by Five Pawns, Cosmic Fog, and Space Jam. Consumers say their line is generally solid.
The juices named above share more features in common with Ruthless Vapor besides exceptional quality. They are all made in California, the unofficial capital of artisan e juice. All of these flavors cost around $12 or more per 15-ml bottle. They are handmade juices too.
If you can’t find a dessert vape by Ruthless Vapor because it is out of stock, Space Jam makes kiwi custard (Starship). Their peaches and cream juice (Omega) could replace Peach Fuzz should Ruthless Vapor need to blend a new batch. Their orangesicle juice isn’t unique, but you’ll find few Banana Chip vapes in California or elsewhere.