Celebrities And E Cigs

For several years, the profile of e cigs has been building, helped in no small part by celebrities who have taken to this pastime in preference to smoking. They vape more openly than they smoked and do so in front of the camera, sometimes as part of a movie or TV scene, and sometimes while conducting interviews or during candid shots. Rise of the E-Cig Where did celebrity interest in e cigs get its start? Many people argue that it began when Katherine Heigl became interested...

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Marketing E Cigs In Movies

Movies tell stories and present characters. They excite and move audiences. Movies make you laugh, cry, scream, and think. They also sell products. Just think of car chase movies selling the Mini, Audi, Volkswagen, or BMW. Remember how many times you saw someone holding a cup of Starbuck’s Coffee or a can of coke? Producers and directors must find ways to insert advertising into various shots a minimum number of times so as to secure funding for their efforts. What...

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